FOR IMMEDIATE RELEASE
Yorkshire History Magazine Adopts ‘Pay
What You Can’ Model to Make Heritage More Accessible
History and Heritage Yorkshire,
the independent magazine dedicated to bringing the rich history of Yorkshire to
life, is embracing a new, more inclusive approach to readership. From 18
February, the publication will operate on a ‘Pay What You Can’ model, ensuring
that financial barriers do not prevent people from engaging with the region’s
fascinating past.
Founder and editor John Heywood launched History
and Heritage Yorkshire over two years ago with the goal of making heritage
and the arts accessible to all. However, after facing personal health
challenges and reflecting on the financial struggles many people experience,
they recognised the need for a more flexible pricing system.
“When money became tight for me, one of the first
things I had to cut back on was subscriptions and memberships,” John explained.
“It made me realise that for many people, cultural and historical content can
be a luxury rather than a given. That goes against everything I believe in.”
Thanks to a new feature, the magazine’s online shop
now allows readers to choose how much they pay for each issue or
e-book—starting from free. Readers can adjust their contribution each month
based on what they can afford, ensuring that everyone has access to Yorkshire’s
stories, regardless of financial circumstances.
The decision has been met with widespread support from
contributors and readers alike. “This is about keeping history open to all,” John
added. “We hope this move will allow more people to engage with and celebrate
Yorkshire’s incredible heritage.”
The magazine also has a new layout and a host of new and
interesting writers.
The next issue of History and Heritage Yorkshire
will be available on 18 February under the new model. Readers are encouraged to
spread the word and help the magazine in its mission to make history more
accessible than ever before.
For further information or media inquiries, please
contact John at:
historyandheritageyorkshire@gmail.com
or
https://payhip.com/HistoryandHeritageYorkshire
(from 18 February)
https://bsky.app/profile/handhyorkshire.bsky.social
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